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Oates, Caroline: Blades, Mark: Gunter, Barrie: Don, Jacquie:
Children's understanding of television advertising: a qualitative approach.
[2003]
Author
Blades, Mark (1)
Don, Jacquie
Gunter, Barrie (1)
Oates, Caroline (1)
Descriptors
advertising competence
(1)
advertising functions
(1)
age group
(1)
group interview
(1)
primary pupil
(1)
television advertising
(1)
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research report
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periodical article
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2000-2009
(1)
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english
(1)
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Journal of marketing communications
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